Importance of Branding
Why branding? A brand represents the face of your company. It's a symbol. It can be representational, abstract, colourful, colourless, shocking, bold, unique, extraordinary. It is what people see first and connect with what you do, or have to offer. It is immediate recognition: think the Golden Arches of McDonalds, the Nike swoosh — instant recognition. Your brand tells current and potential customers who and what you are, at a glance. Through frequent, constant messaging using your logo, slogan and/or company colours, your brand becomes associated with who and what you are: your company name, values, mission, services and integrity. Your brand IS your image. Your brand is YOU. Establishing and creating the right brand is vital for your company’s success now and into the future. Stand out from the crowd. Brand. Rebrand.